Create an event that would mark the opening of their new boutique and create buzz around the brand.
Generate strong online buzz and introduce Wescents to a wider audience of beauty and lifestyle lovers.
In collaboration with celebrity beauty artist Meedo, we organized a stylish afternoon event focused on perfume layering and a premium curated experience.
– PR strategy
– Press & influencer event
– Event production
– Event styling & Decoration
The Ask
In collaboration with Meedo, we celebrated the grand opening of the Wescents Parfum Boutique. The brief was to design an elegant event that combined scent and style, offering his well known guests and influencers an experience into the art of perfume layering.
The Goal
Position Wescents as the boutique and go-to place for niche perfume lovers, highlighting the selection of their luxurious fragrance brands. The idea was to create an intimate experience and invite Meedo’s network to the Wescents boutique.
How We Dit It
We developed a perfume layering workshop with a fragrance expert that introduced guests to the art of perfume layering. The guests explored exclusive fragrances from multiple brands, enjoyed a delicious lunch, and engaged in meaningful conversations in a chic, welcoming setting.
Results
The event successfully introduced guests to the world of niche perfumes, leaving them inspired and connected. The launch generated positive buzz, with attendees praising the elegant atmosphere and thoughtful curation. The Boutique’s opening made a stylish and memorable impression with a reach of 3.752.600 million on social media.
