Byoode asked us to organize their very first press & influencer event. A personal, impactful introduction to their brand.
Position Byoode as a stylish, forward-thinking beauty hair platform and website and create visibility within a carefully selected network of beauty insiders.
We designed a boutique experience, including a live demo of Byoode’s hair test and personalized product matching. From concept to curation, every element reflected the brand’s innovative DNA.
Strong organic social media coverage, and meaningful connections that positioned Byoode as the hair matchmaker platform and webshop.
The Ask
For Byoode, we organized their very first press and influencer event. The brief: create a setting that introduces the brand in a personal and impactful way to a carefully selected audience of beauty influencers, press, and professionals.
The Goal
Position Byoode as an innovative and stylish beauty brand. The focus: build an intimate atmosphere, spark meaningful connections, and generate visibility within the right circles.
How We Did It
We developed a fully tailored event concept, from location and styling and guest invites During the event, influencers and press discovered Byoode’s innovative hair test, which reveals your hair type within five minutes. Based on the results, each guest received a personalized selection of hairproducts.
Results
Strong social coverage entirely organic: stories, posts, and reels gave the brand instant visibility. The personal, high-end approach led to real connections and a memorable brand experience. Byoode successfully positioned itself as a fresh, forward-thinking hair & beauty platform in the Dutch market.
